13.09.2022 | Helsinki Film Festival

Finnish Film Affair announces its juries and Nordic Flair & New Nordic Narratives participants

Finnish Film Affair will take place in Helsinki for the 11th time 21-23 September 2022. Jury members include decisionmakers from Cannes Film Festival, Hot Docs and Netflix.

Organised as part of HIFF – Love & Anarchy, Finnish Film Affair will bring together over 400 industry professionals to Helsinki from over 20 different countries. The event's showcase day will feature 26 Nordic films in development or in production and four series projects from Finland.

The film projects presented at the showcase will compete for three prizes, sponsored by the Finnish Film Foundation, AVEK, and Konstsamfundet. The event is delighted to welcome the following decisionmakers to its juries this year:

The jury for Best Fiction & Nordic Projects:
Christian Jeune, Film Department Director, Festival de Cannes
Eleonora Pesci, Acquisitions Executive, Curzon
Claire Willats, Director, Film Nordics, Netflix

The jury for Best Documentary Project:

Pierre-Alexis Chevit, Head of Cannes Docs, Marché du Film - Festival de Cannes
Polly McAlister, Sales Manager, TVF International
Shane Smith, Artistic Director, Hot Docs

The four series projects in the showcase are TV drama series in early development with a broadcaster backing them. These projects also take part in the sustainable development lab New Nordic Narratives, organised by Helene Granqvist and Valeria Richter. The chosen projects are: Maria Lizelia (Svenska Yle Drama), Monster (Svenska Yle Drama), Spiral (Yle Drama) and Under the Clock (Elisa Viihde). Full list of participants can be found at the end of the press release.

Nordic Flair to spotlight leadership talents from the Nordics

Finnish Film Affair will also feature the Nordic Flair training programme, this year with the theme of leadership training for film and TV buyers and sales agents. The programme is supported by Nordisk Film & TV Fond and the Finnish Film Foundation.

Five leaders were chosen for the training programme:
Arthaus, Fredrik Scholze, Digital Media & Promotion Manager, Norway
Finnkino Theatrical Distribution, Jutta Hopp, Marketing Manager, Finland
LevelK, Niklas Teng, Head of Traffic & Festivals, Denmark
Nordisk Film, Veronica Rossi, Senior Marketing Manager, Finland
Yle Film Team, Elina Pohjola, Team Leader / Film Commissioner, Finland

The participants will attend the training and Finnish Film Affair on-site in Helsinki.

Filmmaker in Residence: Mariangela Pluchino

Finnish Film Affair is delighted to continue its new residency programme, organised and developed with the Academy of Moving People and Images (AMPI). As part of the programme, FFA is providing an industry residency scheme for a promising filmmaker from AMPI alumni. 

2022 filmmaker in residence is Mariangela Pluchino (b.1991 in Maracay, Venezuela), a filmmaker whose practice is informed by social sciences and intersectional queer feminist lenses. After studying to become a psychologist at the University of Costa Rica, she enrolled in a master's program in Documentary Filmmaking at the Autonomous University of Barcelona, where she co-directed the visual essay Infinite Galatée (2017). The film was awarded and screened in international film festivals such as ZINEBI Bilbao, Cartagena film festival, and Hot Docs Canada. She graduated from the Academy of Moving People and Images with the short film Leonarda - Flesh Ain't Weak (2020), which premiered at the Helsinki International Film Festival. At the moment she is developing the short film Peppermint Diesel 20% with Kenno Filmi.          

For more information:
Maria Pirkkalainen, Head of Finnish Film Affair & Nordic Flair
maria@hiff.fi, +358505448763


Drama series and participants selected for FFA’s New Nordic Narratives:

Maria Lizelia (Svenska Yle Drama)

A series by Ulrika Bengts 

Co-writer Hanna Åkerfelt


Monster (Svenska Yle Drama)

A series by Eva-Maria Koskinen 

Producer Jussi Rantamäki / Aamu Film Company


Spiral (Yle Drama)

Producer Oskari Sipola

Producer-Writer Ronja Haikka

Head Writer Tua Harno

Co-Writer Maaria Nuoranne


Under the clock (Elisa Viihde)

Producer Tiina-Mari Pitkänen

Head Writer Katri Manninen